If you own a local plumbing business and is willing to expand your business, then digital marketing is the way to go because it can help you find new customers, highlight customer reviews and even spread the news about promotions which will grow your business in no time. Implementing digital marketing systems for your business may not be a bigger obstacle as you think.
For a very long time, word of mouth advertising was the most effective form of marketing for plumbing businesses. Customers are likely to recommend you to their friends if they need similar plumbing solutions. But in the digital age, businesses that offer plumbing services online have a better chance of increasing brand recognition and luring new clients than those who rely solely on conventional advertising.
Why do plumbers need digital marketing?
It’s very expensive to advertise using traditional marketing strategies like newspaper or television advertising. In a society where people frequently search the Internet for solutions, they are not only pricey but also mostly ineffective.
Majority of customers in need of a plumber, will search online and call a plumbing company. Thus, having a strong online presence is essential to luring new clients and boosting your business.
5 Types of Digital Marketing Platforms for Plumbers
1. SEO
Search Engine Optimization is the practice of making modifications to your website so that it appears higher in Google search results for specific keywords. For construction companies, SEO is a well-liked digital marketing solution because it can assist you in gaining free clients through Google. Organic search results are free of charge from Google, unlike sponsored advertisements. The only investment is your time and resources with a pinch of patience.
2. PPC
Local businesses utilize PPC (pay per click advertising) extensively because it can produce quick leads. PPC, however, is very expensive. PPC, in contrast to SEO, charges a fee for each Google click, and even a large budget might quickly run out. Make sure to appropriately allocate your budget if you decide to invest in PPC for optimal cost effectiveness.
3. Email Marketing
By using email marketing to advertise services, you can make use of your contact list. While it’s crucial to adhere to the guidelines to avoid being blocked from inboxes, sending emails with intriguing and time-sensitive offers usually produces the desired outcomes. Don’t be afraid to set up automated mailings depending on replies and behaviors, and also promote marketing discounts or special seasonal offers.
4. Social Media Marketing
For the majority of people in the present era, social media is a key communication tool. You are losing out on a significant outlet for communicating with your potential customers if your company isn’t using social media to communicate with new clients and sell your brand.
It’s always advisable to create social media pages on almost all platforms. For example, create Instagram, Facebook, LinkedIn, YouTube and even Tok-tok accounts for your business and post Pictures and videos of your work and DIY videos consistently on these platforms. Its also a good area to post your customer feedbacks so that new followers have access to your reviews and can aid in building a trust towards company. To further amp up your campaign, you can also advertise your services on these platforms.
5. SMS
When customers request services, they prefer quick responses. If a chat box was installed on your website, then you will be able to reply to users right away via SMS, whether automatically or manually. It’s a known fact that majority of people choose texting as their primary method of communication because it feels more personal. You can also notify customers about promotions and other discounts via SMS.
5 Tips for Plumbers to Increase Their Customer Base Using Digital Marketing
1. Create a High-quality Website
The website you create is almost like the entrance of a shop. It’s the face of the company that can be used to lure new customers. Nowadays, many customers Google what they need, for example, they’ll search “plumbers near me,” and then check through each company’s website until they discover one that meets their requirements. Therefore, your website should be,
- Looking professional
- Organized and appealing to look at
- Secure
- Easy to use
- Informative
- Optimized depending on each customer
- Having engaging content that lures visitors to act.
2. Go for Budget Friendly Solutions
Its always advisable to always go for cheaper marketing strategies rather than paying a fortune just to market your service. Study and get a vast idea about these digital marketing solutions and choose the cheapest and most effective options. If you’re a beginner its always better to use the free options like SOP and other social media platforms to market your service.
3. Use Scheduling Facilities
Use software to automate time-consuming person-to-person activities like scheduling, drafting emails, sending follow-up notifications, and other similar tasks so that you can concentrate on plumbing and maximize your profits. Allowing clients to book appointments on your website is one technique to get more people to hire you and save a lot of time.
4. Highlight your Positive Customer Feedbacks
Customer feedbacks are a major source that can be used to market your brand and convince new customers to hire you. The majority of consumers check customer reviews before making purchases, and they are more likely to deal with businesses that have received positive feedbacks. Therefore, Positive feedbacks are a quick and easy approach to promote your plumbing company.
5. Create Engaging Content
Its very important that you create engaging posts and videos for your website and other social media platforms so that new visitors can be encouraged to stay longer and interact. Even though your website is amazing when you start it, visitors and old customers want to find new, interesting, and useful information. Such content marketing initiatives will also assist in improving your position in Google’s organic search results.
Conclusion
The internet is an effective tool for marketing with potential clients and connecting with customers.
An effective way to advertise and spread your message is through a websites and social media. Paid advertisements, on the other hand, can increase traffic and quickly turn that audience into brand-new leads or sales.
FAQ
1. What is digital marketing for plumbers?
All internet marketing techniques are a part of digital marketing for plumbers. Digital marketing strategy for plumbers includes PPC, SEO, SMS, website, online videos and many more.
2. Can I run my own digital marketing campaign?
Yes of course. Especially if you’re a beginner its always better to learn and do it yourself instead of paying a fortune to promote your business.