Did you know that 72% of Americans use social media in a huge capacity? That indicates that your potential auto purchasers are on social media, and your dealer ought to be as well.
Social media marketing is now a significant component of automotive retailers’ marketing plans. Since some dealerships find it challenging to implement essential content production and channel management strategies, not all of them are taking full advantage of automotive social media marketing.
In this article, we’re going to give you the information you need to know about automotive social media marketing, whether you already incorporate social media into automotive social media marketing plan or are looking to do so.
Why is automotive social media marketing important?
Social media marketing is becoming an increasingly important part of the modern car buyer’s journey. For instance, Google discovered that one car customer had over 900 internet interactions before making their purchase. This implies that before making a purchase, a consumer will thoroughly study their next automobile on social media platforms.
Considering the following data, it is further confirmed.
- Customers when choosing their next car, 75% of all car buyers and 68% of service consumers found online research and other social media, including review sites, to be helpful.
- Online reviews greatly benefited consumers’ decision-making when choosing a service provider, according to 83% of those polled.
- 47% of auto buyers have admitted to visiting Facebook Marketplace. As opposed to 33% in 2014, 66% of automobile owners or buyers who have seen a Facebook ad claim to have clicked on it.
- Most of research done by consumers wanting to buy or service a vehicle is done online; only one dealership was visited before to purchase by 50% of recent car buyers and 69% of service customers.
What automotive social media marketing channels make up a strategy?
To effectively contact and interact with vehicle buyers, your dealership must choose the appropriate channel and develop a sound social media marketing strategy.
Below are some of the top social media channels if you want to get involved with a car dealership.
- Facebook: More than half of US citizens use Facebook several times every day, and there are more than 2 billion monthly active users of the social media platform. On Facebook, you can share a variety of information, including polls, videos, photographs, and shared links. Facebook ads’ adaptability and comprehensive targeting options make them a fantastic fit for any car social media marketing campaign.
- Instagram: More than one billion people use Instagram each month. You may publish some fantastic visual stuff to interact with fans and followers on the site as Instagram is owned by Facebook and you can run advertisements that cover both channels.
- Twitter: Twitter is a quick-paced social network with approximately 62 million US users that only allows 288 characters per message. Twitter is an excellent platform to communicate with your audience by sharing links to your website and pertinent content.
What kind of content should your automotive social media marketing plan include?
There are many different forms of content that you may use when planning your posting strategy for your automobile social media marketing. The key content categories to think about promoting as part of your automobile social media marketing plan are listed below.
01. Video
Major social media networks are good at spreading video content, which engages users. It also aids in increasing social media site participation.
02. Links to related content
To act as a resource for your friends and followers, you can provide links to pertinent articles on Facebook and Twitter. Instagram allows you to share links, but it’s more challenging because links within posts can’t be clicked. You can create a free link collection that can be updated each time you want to share a new link if you want to share links from Instagram.
03. Pictures
It is really advantageous to include photographs while developing your automated social media marketing plan. Compared to Tweets with images, Facebook posts with photographs experience an average 34% increase in engagement.
04. Community posts
Because your dealership is a part of the neighborhood, you may utilize social media to engage with the neighborhood beyond just offering cars and services. You can share news about events in your neighborhood with your fans and followers, as we briefly discussed in the link-sharing section.
What you should know before posting on the social media accounts of your distributor.
Almost all of your social media networks can be used to share the content you share. But depending on the platform, you might need to adapt. Since Twitter, for instance, only permits 288 characters, you might want to shorten your Facebook and Instagram postings.
If you’ll discover that your Facebook audience prefers links to pertinent content, whilst your Twitter audience prefers graphics. Concentrate on what each social media platform does well, and then modify your plan as necessary.
Finally, each channel has a varied posting frequency. Generally speaking, it’s preferable to post on Instagram, Facebook, and Twitter several times per day as well as every day on Facebook. You can get away with publishing too much on Twitter since it is quicker.
Should your automotive social media marketing plan contain advertisements?
Yes, of course! You can advertise on social media to a brand-new, precisely targeted audience. You can advertise on social media, particularly on Facebook, to an audience that resembles your existing clientele. You improve the likelihood that a social media user will become a new client. If you are able to identify your target market, you can become a highly successful distributor.
Conclusion
Considering the above mentioned facts in relation to automotive social media marketing to build strategies, we can draw different conclusions. As a result, social media marketing is playing a more and bigger role in the process of buying a car nowadays. It has been observed that most people conduct many searches on social media networks before making a purchase. Additionally, it gives consumer reviews additional weight. Therefore, automotive social media marketing is crucial.
Additionally, the most popular automotive social media marketing venues for developing a strategy are Twitter, Instagram, and Facebook. To directly draw people into your automotive social media marketing plan, you can utilize videos, photographs, links to relevant content, and community posts.
